One of the most frequently asked questions from our customers when inspecting a Louis Vuitton bag or trunk in our shop is how the price can be justified. How can a simple ladies accessory such as a handbag have such a hefty price tag?!
The first thing that i find people need to understand is that you are not just buying 'A' label, you're buying 'THE' label. You are buying the best quality money can afford and with it the unwritten status that comes from personally owning a piece from Louis Vuitton.
Louis Vuitton was the first label to incorporate a stackable designed trunk[for travelling (adapted from H.J. Cave's 'Osilite' design) constructed from a lightweight but tough material. This was the birth of Vuitton's grey Trianon canvas flat trunk. Soon all rounded-top (to promote water run off) heavy trunks were being replaced with the more efficient design Vuitton was becoming infamous for. The brand started to revolutionise the travel luggage industry. Although highly in demand for his trunks, Vuitton started concentrating on producing other smaller forms of luggage. Working on his visually appealing, later trademarked, designs composed from the highest quality materials. In a smart marketing move Vuitton decided to break off and market his items as luxury goods. By 1913, the Louis Vuitton Building opened on the Champs-Elysees. It was the largest travel-goods store in the world at the time
Over a century later, all Louis Vuitton bags are still all hand sewn & hand painted. They are world renown for their quality as it is unmatched by any other brand. You will never find a single fault in a Vuitton bag purchased and it will last you a lifetime. A single suitcase can take in excess of 15 hours to make.
1987 saw Moët et Chandon, Hennessy & Louis Vuitton merge to become the powerhouse of LVMH. As of 2010, the French conglomerate had revenues of €20.3 billion with a net income of just over €3 billion. The group currently employs more than 83,000 people. It is the repuatation of this company for their workmanship that makes this brand so sought after so naturally Louis Vuitton takes counterfeiting very seriously. They employ a team of lawyers and special investigation agencies, actively pursuing offenders through the courts worldwide. Louise Vuitton recently confirmed this stating at any time they have at least 60 people at various levels of responsibility working full-time on anti-counterfeiting.